Be Better

It's not just about winning,

It’s our actions and their ripples of impact that extend far beyond the game.

Be Better

True excellence is cultivated in the silent moments away from the spotlight. It's the helping hand we extend, the lives we touch, and the positive change we bring to those around us.

Join Us

Be Better Challenge

Nominate Someone In Your Life

Share a story about someone who embodies what it means to “Be Better” on social, using #BeBruceBoltBetter and tagging us

Our team will select our top nominees and nominators, who will get their team, or up to 12 friends, outfitted in BRUCE BOLT gear and be featured by BRUCE BOLT!

Submissions will be accepted through Nov 30th, 2023 (11:59pm PST)

  • Nominate

    We want to hear from you: who is someone who inspired you to Be Better? Record a short video, or write a story with an image, and tell us about the impact that they’ve made on your life

  • Make Your Post

    Post your nomination video, or image + story on Instagram or TikTok

  • Tag Us

    All nomination posts must tag us,
and use the hashtag #BeBruceBoltBetter.

    NOTE: Failure to correctly tag in tandem with use of the hashtag on social platforms may result in a submission not being seen.

A young athlete on the side of a playing field  looking happily in the distance, wearing a BRUCE BOLT Be Better shirt

Who has inspired you to be better?

BRUCE BOLT is driven by our commitment to constant improvement, and we want to amplify stories of people who are inspiring you to Be Better. No story is too big or small.

By shining a spotlight on these inspirational people in your life, we hope to kindle a sense of empowerment and ignite a collective desire for continuous improvement beyond our sports community.


Share your best BRUCE BOLT moments from on and off the field, for a chance to be featured.

Stay in-the-know

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